Creative New Food Concepts

We’ve spent the past few months creating a whole host of exciting new food concepts to enhance eating and drinking for visitors to the exhibitions and outdoor events at which we cater. Inspired by the popularity of street food (we ate our way across every London street food market in the name of research!) we devised a small number of dishes for each concept using the very best ingredients from small producers across the south of England. We let our imaginations run wild with the naming, the dressing and presentation of our vans. Our staff love their new uniforms and their new working environments and the feedback we’ve had from our customers has been fantastic – they love the flavours, the freshness and the theatre.

Sticky Fingers with a menu of braised Hereford short rib and brisket, braised onions and blue cheese served in a toasted brioche bun. Or buttermilk-marinated chicken, deep fried in smoked paprika flour and servedwith a freshly made waffle and maple syrup.

Delicious Vietnamese Banh Mi, Udon Noodle Soup with marinated tofu or Vietnamese Cod, spiced with chilli, lemongrass and corainder, steamed in a banana leaf and served with tam tom salad and vegetable crackers.



Perfect pairings of wine and food. Pork, smoked ham and parsely rillettes, hot roastedand smoked salmon rillettes with dill and chestnut mushroom, garlic and parsley duxelle. All served with cornichons, baby onions, pickles and ficelle.



Meet Team Creative - Lindsay Atkinson

Name...  Lindsay Atkinson

Job Title... Venue Manager

Venue... Olympia

Favourite Drink... Amaretto and coke, with a splash of lime

Favourite Meal... It varies, but generally anything with cheese in it or on it

I started working for Creative...  in 2005 whilst studying for my degree. I started out at the NEC in Birmingham working as bar staff, and loved how easily I could save money whilst having fun with my friends. I worked my way up the Creative ladder working in almost every role available!

In a nutshell my role is...  managing and maintaining our catering operation, and maximising opportunities whilst ensuring clients, the Venue and customers are all happy.

On an average day... there is always something to learn and take on board. No two events and organisers are the same and each one requires a different approach to make it successful.

My most rewarding moment...  is this moment right now. I have been given a great opportunity in my new role and I am proud of myself and what I have achieved over the years to come this far.

My most challenging moment... It’s hard to pinpoint one moment as each event provides its own challenges, whether it be developing the right food offering for the crowds at Chelsea Flower Show, ensuring that stock is planned accordingly for an Example concert or maintaining a high level of customer service on the shop floor during a busy run of exhibition events. As we all do in event catering I relish the challenges- it ensures the job never gets boring!

I can't be doing with... people that have no passion and don’t try.

I couldn’t cope without...  a latte every morning!

Best piece of advice... Never let your standards slip.